COLLAB BIG X MIA ZIA, the BIG 100% handmade ribbon! The Belgian brand Mia Zia has created socks and a pink ribbon especially for BIG, available for sale online. Every purchase donates part of the profits to BIG, making every customer an active participant in breast cancer research. Because your donations and research go hand in hand! 25 YEARS OF RESEARCH IN THE FIGHT AGAINST BREAST CANCER: YOUR DONATIONS AND RESEARCH GO HAND IN HAND The Breast International Group (BIG), the world's largest academic network dedicated to breast cancer research - headquartered in Brussels - is celebrating its 25th anniversary. To mark the occasion of Pink October, BIG reminds us that research, which is cruelly under-funded, is crucial to improving patient survival and quality of life. To make up for this shortfall, BIG is organizing several activities to highlight the importance of donations to support academic research. Without donations, research cannot progress: it is crucial to finding treatments for all types of breast cancer, including the most advanced or rarest forms. A portion of the profits from each ribbon sold is donated to BIG to support breast cancer research. To find out more about BIG : www.bigagainstbreastcancer.org